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IBI Analytics

An analytical dashboard for viewing Google Analytics and Mailchimp email campaign data.

Web analytics dashboard

Problem

Our company needed a web interface for displaying client website analytics and email campaign results.

Solution

I built this site that displays that information and creates custom reports. This gives us the opportunity to display customized, company-branded reports that suit their needs.

Notes

The email campaign dashboard pulls in Mailchimp data from our database to display some custom metrics. I wrote an hourly, incremental import script that pulls from the Mailchimp API into our SQL database. This allows us to merge together the email metrics with customer information that we already have, making for some very interesting data.

Email campaign dashboard

Stack

  • Node
  • Express
  • MSSQL
  • Bootstrap
  • jQuery
  • Socket.io

Links

  • Website Link - Unfortunately, this site is behind a login wall and I can't let you in. Sorry!